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I DON’T KNOW – THE DOORWAY TO RISK & UNCERTAINTY

When conducting research you really got to know your product and the market like the back of your hand, you want to become an expert in your field a leading authority in the industry the words "I Don't Know" is blasphemy!!!


Know your product/service:


  • Features

  • Differentiation (USP)

  • Brand Structure

  • Image/positioning

  • Partnerships

  • Substitutes

  • Competition

  • Price

  • Stakeholders

"Lead by data (logic) not by emotion" - Practice the art of executive decision making




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