I DON’T KNOW – THE DOORWAY TO RISK & UNCERTAINTY

When conducting research you really got to know your product and the market like the back of your hand, you want to become an expert in your field a leading authority in the industry the words "I Don't Know" is blasphemy!!!

Know your product/service:

• Features

• Differentiation (USP)

• Brand Structure

• Image/positioning

• Partnerships

• Substitutes

• Competition

• Price

• Stakeholders

"Lead by data (logic) not by emotion" - Practice the art of executive decision making