Search

HAVE YOU DONE A COMPETITION ANALYSIS

So you've come up with a new invention or innovative business model for your service. Now in the research & development phase you got to educate yourself in your competitive business environment.

  • It would be good to complete a 'Competitve Intelligence Analysis' which covers the:

  • Industry and specific market you are entering

  • Competition & substitute products in your market

  • Suitable vendors to align your business with

  • Perceived costs and benefits of how your customers perceive your product/service.


Going forward your business needs to find ways to stay innovative, figure out how your

product/service can be differentiated from the competition and define its position in the market. At the same time continuously research ways to raise benefits and reduce costs!



SHOW LESS



12 views0 comments